The second of the 3 C's is commerce.

Read how Mr. Dell defined it in Detroit, "The next stage is commerce, which should be thought of as all transactions, not just buying things over
the web. In fact, our first activity in this area had nothing to do with purchasing. It was simply order status."

A few months later at the conference in the Southwest he reiterated , "The second stage is commerce. You should think of this as any kind of transactions. Our first experiment with transactions really had nothing to do with "commerce." It was an online order status tool. We knew we were on to something when, in the first week, five thousand customers used this tool -- and we didn’t even advertise that it was out there. This formed the foundation of our online sales effort."

He continued, "Our ultimate goal is to deepen relationships with customers by providing added convenience, efficiency, and cost savings, and a wider array of services. The Internet creates an opportunity to move these key transactions online and drive transaction cost to almost zero." 

If you want to be an entrepreneur, think about all of the transactions that need to take place in your choice of business.

Do they resonate with Michael Dell's suggestion? Think about the last quote. "The ultimate goal is to deepen relationships." Commerce aspects may reduce costs and increase efficiency, but with a purpose. The ultimate goal is C # 3 which is community.